Lead Gen & Referral Networks pop quiz — Test your IQ

Question 1

Which advisor lead-gen network is the largest by advisor participation?

Accepted Answer

SmartAsset SmartAdvisor

Answer

Zoe Financial

Answer

Wealthramp

Answer

Harness Wealth

Question 2

Which statement best reflects what is shifting in Lead Gen & Referral Networks?

Accepted Answer

AI-driven automation is the dominant trend in Lead Gen & Referral Networks

Answer

The category is shrinking as advisors return to spreadsheets

Answer

Most vendors in this space were acquired by a single private equity firm in 2023

Answer

Regulation has frozen new product development in this category

Question 3

How would you characterize AI's impact on Lead Gen & Referral Networks today?

Accepted Answer

AI is materially reshaping how this work gets done

Answer

AI has no application in this category

Answer

This category is fully automated and no longer needs advisors

Answer

AI is regulated out of this category in the US

Question 4

Which of these best describes "Lead Gen & Referral Networks"?

Accepted Answer

Consumer-facing platforms that match individuals with fiduciary advisors based on wealth, location, and complex needs.

Answer

Advisor tools for modeling lifetime healthcare costs and Medicare plan selection.

Answer

Planning for dependents with disabilities or aging parents (Elder Care).

Answer

Tools that automate the paperless opening and funding of accounts, repapering, and KYC/AML verification.

Question 5

Which two of these vendors do NOT compete in Lead Gen & Referral Networks? (pick two)

Accepted Answer

Social Security Timing

Answer

Harness Wealth

Answer

WiserAdvisor