Buyer
Betterment
Goals-based UX; 401k channel for SMBs.
Sector footprint
One company, every side of the market
WealthThis site
Betterment
Goals-based UX; 401k channel for SMBs.
Capability matrix
| Capability | Betterment |
|---|---|
| managed | ● |
| planning | ● |
| banking | ● |
Parent organization
Betterment
Founded
Not yet sourced
Scale
$50B AUM
Companies alongside it
Peers grouped as robo — the nearest comparables in the same part of the market.