Atlas
Buyer

Wealthfront

Direct-indexing + high-yield cash; engineer-led.

Sector footprint

One company, every side of the market

WealthThis site
Wealthfront

Direct-indexing + high-yield cash; engineer-led.

Capability matrix

CapabilityWealthfront
managed●
direct-indexing●
banking●

Parent organization

Wealthfront

Founded

Not yet sourced

Scale

$70B AUM

Companies alongside it

Peers grouped as robo — the nearest comparables in the same part of the market.